Deliver better strategic content.

Find clarity, capacity, and quality with an expert.

Find out more

Does this sound like you? I’m here to help.

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You’re at a turning point.

Pivoting? Rebranding? I help align your stakeholders to create a message that lands clearly with customers and investors.

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Your team is stretched.

Overwhelmed teams can’t do quality work. I make your job easier by creating publish-ready content without constant oversight.

Let's solve it
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You’re buried in content chaos.

Content lives with different teams in multiple systems. How do you know what’s working? Let me sort the mess into a clear plan.

Strategic superpower

Award-winning writing and editing

All-around content pro

  • When a message gets murky because of misalignment among stakeholders, customers don't understand what you offer.

    I build messaging that aligns stakeholders and unifies communications. We analyze your audience and gain consensus on language that works across channels.

    You get clarity on what to say and how to say it with:

    • Clear, simplified message maps that everyone can use

    • Competitive analysis that shows where you fit

    • Strategic direction to guide all your content

  • Problem: When your team is stretched thin, content piles up and quality fades. Deadlines slip and subject matter experts (SMEs) go silent. What you do publish feels rushed, generic, or off the mark for your audience.              

    How I help

    I interview your experts, research topics, and create on-message, on-brand content that sounds like you. Have content already? I polish it by correcting issues from strategy to punctuation.

    What you gain

    Better content and reputation with:

    • Original, ready-to-publish content that suits your industry

    • SMEs who speak highly of your team

    • Work that makes you look good

  • The team creates social posts, emails, white papers, and more without a clear plan. Content lives with different teams in a variety of systems. How do you know what’s working?

     

    Problem

    When content lives in silos across teams, nothing connects. You can’t tell what's performing best or how to direct your budget or resources. You need someone to make sense of it all and build a plan.

    How I help

    Make sense of it all and build a plan. I audit what you have, identify what's missing for your customers, and create a roadmap that gets you out of your content hole. We use business goals to prioritize, define governance, and establish processes that prevent future chaos.

    What you gain

    Get more out of your content investment with:

    ·      Content audits that show what's working

    ·      Strategic recommendations that prioritize the right work. Editorial calendars your team can execute. Governance frameworks that keep things organized.

  • "Jennifer was great at politely, but firmly, pushing back on the techno talk and keeping it where the audience needed it. Her advice was consistently spot on."

    — Greg Mont, head of IT

  • “She’s able to develop reader-focused messaging for her clients even in instances where the client is unsure what that really is.”

    — Valeri Oliver, managing editor

  • “She’s a powerhouse content producer for our team.”

    — Karilynn Fulbright, marketing director

  • “Absolute genius. Fantastic at her craft.”

    — Ashley Sears, director of institutional research